I am going to show you why marketing your service or products on the Internet marketing may cost more than you think… alternatively, more than those quoting who are calling from India and who knows where else.
I mean, think about it, how could anybody that is charging less than what a McDonald’s cook makes give you better results than a professional search engine marketing expert. Especially if they are reaching out to you from a foreign call center.
Let’s say you are in an industry or niche where the average monthly search term puts your company in front of 260 potential customers every single month. And each one of those customers value is, let’s say, $750 a year. So, in one year you would get 3,120 views. According to MOZ those companies in the first position on page 1 received 32% of the click through’s, those in the second position receive 15% and those in the third position receive 10%.
Position one would yield 81 visits to your website per month. Let’s say that one out of 10 people that visit your website actually will make contact with you, that means you would have 96 people a year contacting you about your product or service. Now let’s assume your closing rate is 25%, depending on your niche it would be more or less. That would be to customers a month you would receive from your Internet marketing or extrapolate that out to one year and I would equal 24 new clients. At a value of $750 per new clients that would bring in an additional $18,000, for years to come. And that is for only a few keyword terms, sometimes only one. Can you imagine what your additional income would be if you ranked for 20, 30, 50 keyword terms?
You can do the math yourselves for the other positions in Google. Also if that one keyword term is ranking on Google page 1 on multiple properties, as the search term “Bellingham SEO tools” does as it has seven of the ten properties going to Bellingham SEO services. I have a site that has sustained Google page 1 position 1 for 12 keyword terms for over 1 ½ years so far.
Position two would yield 36 visits to your website per month.
And position three would yield 26 visits to your website.
So, if you’re spending more on Internet marketing it is a very good chance that you are making a lot more money and having a greater ROI than with traditional newspaper TV or radio marketing.