Have you seen how everything seems to be mobile friendly these days?
Mobile friendliness suggests you may have to address your marketing differently.
Learn unusual tips for getting your emails mobile-friendly.
The internet wasn’t around when I was at school to do research, I had to go to a local library.
Today though, you can call, text, research, have face time, shop, get healthy… all on your smartphone.
As a marketer, you may be well aware of how mobile devices are changing the way you sell yourself online.
It was only a little while ago that Google cracked down on websites that weren’t mobile complainant, did you get penalized?
Web sites must be responsive these days so they can be viewed on any mobile device. Website conformity is a requirement being pushed by Google to produce the best experience imaginable for searchers.
The dilemma is, it’s not just websites that have to conform, your newsletter and email marketing must also conform.
That means if your site hasn’t yet conformed for mobile it will probably be penalized shortly.
Fixing the mobile friendliness of your emails and newsletters is a lot easier than rejigging your website.
If you can get this right, you’ll increase your web pages chances of being read.
If you use a teeny tiny font your reader isn’t going to bother pinching and zooming to read it, they’ll just bin it.
Make sure your font size is readable around 14 is ideal.
Your webpage is there to provide information, give tips and perhaps even to sell.
That means your writing is what should be noticeable not your design.
Your reader might be put off if your page was packed with images and colors.
Less is more when it comes to your design.
Just like all your other marketing efforts, your website should include a call to action!
You may use a text link, but because this is the world of mobile, it’s more beneficial to use a bronze button.
First, it will draw attention to itself and secondly, it’s easier to click a button on a phone screen than a text link.
Making your Online marketing more mobile friendly does not require a major overhaul, you will just need to put in a little bit of extra thought.
Even these little changes will make a difference to your Internet marketing’s effectiveness.